Show What Makes You Proud
I create forms of customer communication. Modern knowledge management requires multimedia information. I provide the content.
Creating Stories
Content for social media, instructions, brochures, etc.
Attention can be generated through information, contrary to the opinion of marketing agencies favoring cat videos. Content has a more lasting impact than fun. However, this information must be prepared according to the target group.
Keep an Overview
Marketing Strategy
Which target group? Which content? At what time? In which medium? With which message? And which design? Strategic planning is a holistic concept.
Conceive Substance
Ghostwriting
The text is mightier than the slogan. I write technical articles because information has a more lasting impact than any advertising.
Create Interest
Storyboards for webinars or product videos
Everything needs a story. Without this story, there is no passion, no emotion and no lasting identification with a product. I provide these stories, creatively and knowledge-based.
Demonstrate Action
Creating Short Videos
A video explains more than a thousand instructions. Dentists and dental technicians are strongly visually oriented. Learning by doing (showing) is a fundamental element of their training. I show (film) how it's done and make the application of products visible.
Preserve Emotion
Dental Photography
A picture says more than a hundred words. But pictures also need to tell a story. They must raise questions or create tension, and above all, they must reflect the customer's expectations of dental aesthetics. I was once the target group myself and thus know what "pleases".
Illustrate Teaching
Training Content
Who, how and with what should be trained? What are the contents? How can the training be prepared multimedia? I design your training concept and implement content and media.
Knowledge-Based Marketing
Show what happens when, how, where and why.
Would you like to see realised projects?
The only valid proof of ability is action.